From the Perks blog…
May 10
What’s your Incentive Program WIIFM?
Dena Scalise, VP of Strategic Accounts Call it a value proposition, call it the Incentive Program goals. Whatever you want to name it, an Rewards Program without a strong WIIFM (What’s In It For Me) statement is bound for trouble. Do a search on WIIFM and thousands of results appear. Why? A strong WIIFM statement is needed [...]
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